Per
the 2009 SAG/AFTRA Commercials Contract, SAG, AFTRA, and the JPC have agreed to
conduct an in-depth study of the Gross Ratings Point Talent Compensation Model
("GRP Model"). This model was created and proposed by Booz & Co.
in its report to the unions and JPC in December 2007. The intent of this new
study is to: 1) create, based upon real-time information, a detailed and
operational talent compensation model that could be implemented across the
entire TV commercial industry, and 2) to conduct a year-long pilot study (the
"Pilot") on the impact the GRP Model will have on actual performer
compensation.
SAG,
AFTRA, and the JPC have selected PricewaterhouseCoopers ("PwC") to
conduct this study, which commenced on October 26, 2009. The study is composed
of six stages and will last approximately 2 years. During the course of the
study, PwC plans to accomplish the following:
- Evaluate
the GRP Model's ability to leverage GRP "guarantees" provided by
networks and advertising agencies;
- Design
and construct a talent compensation engine, referred to as the GRP-based Talent
Compensation Model Engine ("GRP-E"), to calculate talent compensation
amounts;
- Reconcile
"guarantees" with GRP results;
- Conduct
a 52-week Pilot to compare the talent compensation results for a sample set of
transactions under the GRP Model against results under the current talent
compensation approach;
- Communicate
key findings and recommendations for potential changes to the GRP Model;
- Modify
business rules and apply alterations to the GRP Model, if necessary, during and
following the Pilot for analysis; and
- Propose
an approach to transition the GRP-E used for the Pilot to full-scale
implementation.
In
order to accomplish these goals, PwC will need to speak with and/or obtain
information/documentation from many of you. I would kindly ask that you provide
PwC with the utmost cooperation so that this study can be completed in a timely
and effective manner.
Thank
you for your help and please let us know if there are any questions.
