Bob Liodice, President and CEO of the ANA, has sent an important notice to all ANA members regarding the Commercial Service Fee. As Bob notes in his letter, the Commercial Service Fee is a vital part of the ANA/4A's mission to serve the advertising industry in negotiations of the collective bargaining agreements with the Screen Actors Guild and the American Federation of Television & Radio Artists. Without the Commercial Service Fee there can be no Joint Policy Committee on Broadcast Talent Relations. And without the JPC, the costs of actors in televisions and radio commercials would skyrocket. Click here to read the full memo.